Advertising

How do you measure bookings attributed to email?

An attributed booking is one that comes through that email’s button or with its code in the book. Do not count a same-day Instagram booking as the email’s if the link is not the email’s. Separate the email link from the link in the bio. The miss is one WhatsApp link for everything, and then nobody knows which channel brought the table. You leave with one link per channel and a line in the booking book: email, social or phone.

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