Advertising

How do you line the email design up with social?

The email uses the same photo, the same type and the same dish as that week’s feed. Do not line them up if social posts a dish the email announces for a different day. Send the approved Instagram piece and the brand colour. At Tropicalista a mismatched email shows at once: another typeface and another crop than the carousel for the same menu. Cristina delivers the email with that week’s photo and the booking button, in the same visual system as the feed.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.