Advertising

How do you align email with Google Ads?

The ad and the email name the same dish, the same day and the same booking link. Do not line them up if the ad promises a terrace the email never mentions. Have the live ad copy and the URL the click lands on. The Madrid miss is advertising Thursday’s set menu on Google and sending a weekend email that never mentions it. You leave with a sheet of the subject line, the ad line and the same button, so someone who saw both recognises the venue.

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