Advertising

Should you use attachments or links?

A link to the menu or the booking is better than a PDF attachment. An attachment only fits when they need to keep a document, a closed group menu, and even then it stays light. Say whether the reader needs to file it or only needs to book. The miss is attaching the whole menu as a PDF and the email never reaching the phone because of the weight. Cristina leaves the menu on a light page and Carlota the button, with no file hanging off it.

Write to us. A quote with no commitment.

Join our email community

Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.