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What photos work as menu thumbnails?

What works is the whole dish, portion recognisable, on your crockery. A crop so tight it looks like a blot when small does not. Look at the thumbnail on the phone, without zooming, and say which dish it is. In Madrid the thumbnail is a dark background and people order the dish beside it, the one they can see. The thumbnail you publish is that wider frame of the dish, compressed.

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