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How do you measure conversion from QR to order?
You watch how many tables open the menu and whether the dish at the top gets ordered. Scans do not measure it if the ticket does not change. Note one week: tables seated, menus opened, and the dish you wanted pushed. The miss is celebrating a lot of QR scans and still not knowing what gets ordered after. After a week you have a note: opens, and whether that dish left the pass more often.
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