How do you measure return in a physical venue?

In a physical venue the return is what was paid that month set against the tables or appointments that said where they came from. It is not an online-shop formula if people walk in without a trace.

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Separate ad spend from the studio’s work, so the two figures are not mixed. A return is declared by counting all of Friday, which was already full with no ad. Ad spend on one side, tables that named it on the other, in the month’s note.

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