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How do you compare prices without comparing unlike things?

Two proposals are compared by what they include in the month: pieces, ads, who writes and whether the photo is extra. A fee that only posts is not compared with one that also does the shoot.

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Botequim

Ask each one for the list of what arrives each month and what is billed outside. The lower figure is chosen and two weeks later the photo and the ads are billed elsewhere. A table you make with the same rows: pieces, ads, photo, report and what stays in your account.