How do you split the budget across channels?
You put more where bookings came from that week: if it was the listing, you look after the listing; if it was the neighbourhood ad, you keep that ad. It is not split in equal parts out of habit.
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You put more where bookings came from that week: if it was the listing, you look after the listing; if it was the neighbourhood ad, you keep that ad. For one week, note where each booking said it came from. The money is split in three and the empty shift stays the same. Next week’s split, with the bookings each channel was named in.