How do you keep your own style with the agency?
The style stays if each piece goes past someone on the floor who can say “we would not say this”. The whole tone is not handed over if that person does not see the piece before it goes out.
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Leave three lines you do use when serving and three that would sound like someone else. The message looks like another brand and the regular asks if you have changed hands. The list of lines and the rule that the floor sees the product piece before it is published.