How do you keep momentum through the opening?
Momentum holds if on opening day the listing, the photo and the way to book already work, and the ad goes out that week. You do not wait to “see how it goes” if the door is already open and nobody can find you.
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Make the list of what must be ready the day before, and cross out what can wait. You open on Saturday and the listing still has no hours, and the ad arrives a fortnight later. You get three pieces ready the day before: listing, photo and ad with a switch-on date.