How do you describe the real customer?

You describe who already comes in: neighbourhood, shift and whether they book or walk in. A magazine profile is not invented if the booking book shows other people.

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Look at the last twenty bookings and note where they come from and at what time. You advertise to people who do not live at that distance and the message does not become a table. You get half a page: who, which day and which dish they order, taken from real bookings, not from a generic card.

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Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.