How do you avoid endless discounts?
The discount carries an end date the day it is published, and that day it comes off the door and off the ad. It is not left “while it works” if the menu can no longer live at that price.
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Write the end date in the same line as the offer, before it is designed. The two-for-one stays on the glass months later and the dish’s margin no longer holds. You get the piece with the date visible and a reminder, the day before, to pause ad and poster.