Which pieces should I prioritise: a still photo, motion, or a service Reel?

Prioritise the still of the dish and the door, because it holds on the menu, on Google and on the feed. Motion and the service Reel come after, once that photo exists and the gesture adds something the still does not say.

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See whether the site and the menu are without an image before you shoot video. The miss is having five Reels and no sharp photo for the listing. The first block delivers the photo selection; the Reel, if it is due, comes from the same session with one gesture already chosen.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.