What metrics should I ask for in the monthly report?
Ask for pieces that went out against pieces planned, messages, bookings cited and which file is missing. Do not ask for a report that only brings reach, impressions and a screenshot of the profile.
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Agree the day of the sheet and who notes the tables on the floor. The miss is receiving twenty pages of charts and not knowing what publishes on Monday. The report delivers one page with those four points and the next month’s folder already named.