What should I do if organic reach has dropped?
You check whether the piece is still the venue and whether people who can get there are seeing it, before you post more. Reach drops and is not fixed by more empty posts when the menu changed and the feed did not.
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Compare the last month of pieces with the bookings written down, not only with the chart. The miss is blaming the algorithm and carrying on with templates. You get a new run from the venue, with neighbourhood and booking visible, and one week of counting at the door.