Should I unify Instagram and Facebook or treat them separately?

Unify the business account so you do not duplicate access and reviews, and treat the content separately if Facebook is read by a different age than Instagram. Crossing them automatically stops working when the vertical Reel is cropped and the text does not fit.

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See which channel brings booking messages and which one only inherits posts. The miss is abandoning Facebook while the neighbourhood reviews sit there, and posting only where the team is. You get access in order and, if the audiences differ, the short version for each, not a blind cross-post.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.