Is posting only offers enough, or do I need content people value?
No, posting only offers is not enough: the discount is believed when a frame of the venue sits beside it. It stops working when every piece is a price and nobody has seen the room.
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Keep the offer for an empty service and the rest of the month for door, dish and team. The miss in Madrid bars is the feed that only says two-for-one and is no longer opened. You get the calendar with one dated offer and the rest of the pieces from the venue, without a cut price.