How do I use collaborations with other neighbourhood venues?
You collaborate with a venue you already send people to, or that already sends them to you, with one piece of both doors and a date. A cross-giveaway between places that share neither neighbourhood nor guest does not help.
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Pick a real neighbour — bakery, wine shop, clinic on the same street — and what each one can show. The miss is tagging each other out of politeness and having not one booking that came from the other side. You get a joint piece, the publish day on both accounts, and a note on whether anyone came in naming the neighbour.