How do I report results without vanity metrics?
The report states pieces published, messages received and tables that named the account. Reach and likes stay out if you cannot tie them to a door.
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Agree with the floor where bookings from social are written down before you ask for the report. The miss is a PDF of green charts in a month when the feed did not change. You get one page: what went out, what was booked, which file is missing for next month.