How do I measure whether a Reel brings customers into the venue?
The Reel brings customers if, in the following days, messages or tables cite that frame, not if it had a lot of plays. Do not count it as a win if it was watched in another city and nobody in your neighbourhood came in.
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Put the neighbourhood or the dish on screen and have the booking link on the account before you upload. The miss is celebrating the weekend viral and not asking on Monday where the table came from. You get the Reel with a recognisable mark and a three-day note: messages, bookings, and whether they named the video.