How do I avoid burning offers too early?
You keep the offer for a specific service — a rainy Tuesday, the last sitting, a dish that will not keep — and the rest of the month shows the venue. It burns early if every post is a discount and the menu price stops being believed.
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Note which sitting is actually empty and how many tables you want to fill, not a pretty percentage. The miss in Madrid bars is the eternal two-for-one that nobody opens anymore. You get the calendar with a single dated offer and the rest of the pieces without a cut price.