Do I need TikTok if my audience is older?
No, if the person who books already finds you on Instagram, Google or WhatsApp and is not on TikTok. You only need it if a real share of your tables comes from there and you have a cut that makes sense without trend music.
Write to us. A quote with no commitment.
Ask for one week on the floor where people saw you, and note whether anyone names TikTok. The miss is opening another network to “be there” and stopping replies on the one that already brings the booking. If you do not need it, what you still get is the Reel and the photo for the account people actually read; TikTok is not opened out of habit.