Why does my brand look different on every channel?

It looks different because each channel uses a different file: a WhatsApp PNG, a template and a sign from another year. It is not the algorithm; there is no shared master. Ask whoever publishes, the printer and the signmaker for the file they have today. If it is not the same one, that is the cause. In the sierra one person runs the profile and another the menu, with no shared folder. At the weekend a story goes out that is not the brand on the glass. A master folder and the replacement of the old file on avatar, menu and sign. The sheet says who may take copies and who does not redraw.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.