Which files should you request as vectors?

The mark, the sign and anything that will be enlarged go out as vectors: banner, vinyl, embroidery. A photo is not a vector; a logo exported only as a PNG is not a master either. Ask for the SVG or the outlined PDF and open it on another computer, zoomed in. If it pixels, it is not a vector. The studio hands over a large PNG “that is almost a vector”. The signmaker's letter edge breaks and the name is rebuilt by eye. The mark as SVG and as an outlined PDF, plus the large-format pieces in that same file. The PNG stays only for the avatar, labelled as such.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.