What should you look for in a branding portfolio?

You look for a whole venue: door, menu and screen with the same mark, not a grid of logos. If the case never left the mockup, it does not say how the work behaves in a neighbourhood. Ask for the file the printer took and a photo of the piece installed. Distrust the case that only exists on a board. Someone is chosen for a fashionable logo and the studio has never made a menu or a sign. Your opening repeats that gap. In tuinsta's work the mark is shown in use, as at Flowwell from paper to the contact card, or at Clínica Dos Ramos from the phone to the counter. That is what can be commissioned.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.