What should you do with reviews under the old name?

The reviews stay on the listing that already has them, and the new name goes in only if you can change it without opening another listing. Losing them is the cost of launching an empty profile. Open Google and note how many reviews and which photos are there, and whether the name can be edited. Do not create a parallel profile “for the new brand”. A Madrid venue opens a new listing and the old one, with years of reviews, still ranks first. The reader does not know which is the real one.

A note: the name is edited on the existing listing, photos and avatar are changed, and a recent review is answered saying what changed and what stays. The duplicate listing is closed.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.