What should you do with old materials after the change?

You take down whatever carries the old name or mark on the door, the table and the listing, and you use up plain stock that does not lie. You do not mix the new menu and the old napkin on the same table. Count it: menus, cards, bags, uniforms and Google photos. Separate what bears the old name from what is generic. In Madrid the box of cards is kept “until they run out”, and for months you hand out the brand you no longer are. The patient files the old one.

A list of what is binned, what is covered and what may be used up only if it has no name. The cut-off date sits on the same note as the phase calendar.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.