Which formats should you require from the designer?

You should require the editable, the SVG, the print PDF and the square PNG of the avatar, with the usage sheet. Requiring only a JPG means you cannot print the sign. Before you close, open each file on a computer that is not the studio's. If one will not open, it has not been handed over. The designer disappears with the editable and the venue only has the screenshot. The next banner is redrawn. The full folder in the venue's email on the closing day, named by piece. Cristina Osuna leaves the mark, the palette and the sheet; a loose JPG does not count as a close.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.