What should a branding pack include?

It includes the mark as a vector, the palette taken from the venue, the licensed type and the usage sheet, plus the first real piece: menu, sign or avatar. It does not include a long manual or pieces you will not print. Write the piece that has to be ready on the date you already have: opening, season or a new door. The pack is built around that date. The pack arrives with mockups of a venue that is not yours and no print PDF. Handsome in the email, useless on the facade.

The folder with the master, the two-sided sheet and the piece for that date, in the supplier's format. Flowwell shows that continuity from the brand to the contact card; a venue needs the same.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.