What questions should you ask at kickoff?

At the first meeting you ask who you serve, which piece fails, what cannot change and who approves. You do not ask which trend you like. Bring the menu, a photo of the door and a review that describes you badly. Those three answer more than a speech. The meeting drifts into references from other cities and nobody states the hours or the phone that goes on the sign. The proof is then missing the fact. One page with the answers: public, first piece, what is kept and the name of whoever closes. The design comes from that page.