What is the difference between design and brand strategy?

Design is the mark, the type and the piece that gets printed. The brand decision is what you keep, who you speak to and what you do not promise, and it fits on one page before anyone draws. If you still do not know whether the name changes or only the menu, that is written first. Drawing on top of that doubt produces two extra rounds. A speech is called strategy and there is still no menu. Or someone draws without saying who the venue is not for, and the tone comes out like a chain.

One page on what stays, who is served and which piece comes first; then the mark applied to that piece. Both, in that order, not a report instead of the sign.