Should you create sub-brands for delivery?

No, if the kitchen and the name are the same and the pack only travels. A sub-brand is needed when delivery is another offer, another price or another name the dining room does not recognise. Compare the floor menu and the app menu line by line. If it is the same plate, the mark is the same. A name is invented for a delivery app and the reviews fall outside the restaurant listing. The dining room never hears what the bag promised.

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