Should you update Google Business with the new identity?

Yes, the same day the door or the name people search for changes. You do not update only the logo if the hours, the facade photo and the phone are still lying. Open the listing and note profile photo, cover photo, name and description. Have the new photo of the facade, not a render. The feed is already new and Google still shows the old awning. Someone searching in the sierra arrives at a door that does not match and turns around. Avatar, cover and the short line for the listing, in the sizes Google crops, plus the list of old photos to take down. They go up once the sign is actually in place.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.