Should you include iconography and patterns?

Yes, only if that iconography will be used on the menu, a sign or a pack this season. No, if it is a set of drawings to fill the manual and nobody has anywhere to print it. Point to two real formats that need an icon: allergens, a room sign, or the pattern on a paper. If there is no format, there is no job. Twenty icons are designed and the menu still uses ones from an image bank. The pattern never reaches the napkin. The icons the menu or the sign actually uses, in the same stroke as the mark, and a pattern only if a paper will print it. The rest stays out of the folder.

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