Should you change the name or only the look?

Do not change the name if people already search for you that way and the reviews sit under that word. Change the name only when it no longer says the trade, or it carries a problem the look cannot cover. Search the name on Google and on a customer's phone, and see whether the venue comes up. Ask on the floor what they call you, not what you wish they called you. A more “modern” name is launched and regulars still ask for the old one. For months there are two listings and the reviews split.

A written recommendation: the name stays and the mark is remade, or the name changes and the listing, the domain and the floor line are planned. Both do not happen in silence.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.