Should you also change the signage?

Yes, if the door sign, the directory or the arrow still carry the old name or the old colour. You do not need to remake interior wayfinding if only a menu detail changed and the visitor already finds the room. Walk from the street to the counter and photograph every sign. Mark the ones that contradict the new mark. In Madrid buildings the mailbox and the directory keep the previous name. The patient rings someone else's bell. The list of signs to replace, with measurements and a one-ink file for the signmaker. They go up in the same phase as the door, not the following quarter.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.