How do you use the brand in collaborations?

In a collaboration the mark goes on whole, with space around it, and is not merged with the other logo until it looks like a third business. If it does not fit that way, it stays off the piece. Ask for the joint piece before printing and see whether your name reads without an explanation. Agree who keeps the final file. The Madrid event poster stretches both logos to fill the gap and yours becomes unrecognisable. The next day people tag the other one. A version of the mark for lending, with minimum sizes and allowed backgrounds, and the file of that specific piece approved. The editable master is not sent “so they can place it”.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.