How do you stay consistent across several suppliers?

Consistency comes from one folder everyone receives, not from explaining the brand by phone to each supplier. If the signmaker, the printer and the website work from different files, the venue comes out in three letters. Name the active suppliers and the last file each one used. Replace anything older than a year or anything that is not a vector. In Madrid venue groups each supplier keeps “their” version of the logo. The second site opens with a mark a millimetre off. One folder with the master, the print PDF and the thumbnail of what is forbidden, sent to everyone the same day. Whoever asks for the loose logo receives that folder, not a WhatsApp crop.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.