How do you document visual do's and don'ts?

You document with examples from the venue itself: the mark set properly on the menu, and the same mark stretched, shadowed or sitting on a photo where it cannot be read. A list of verbs with no picture is never opened by the floor. Collect three real uses that already went wrong: a story, a napkin, a street poster. Those are the “don'ts”, better than a generic manual. A forty-page PDF is handed over and the night shift still pastes the logo with a white box onto a dark story. The rule exists and is not used.

The usage sheet fits on two sides: sizes, allowed backgrounds and three crossed-out examples. Whoever publishes on the weekend has it on the phone, not in a drawer.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.