How do you brief poster and banner artwork?

The poster brief carries the real size, the line that has to be read at three metres and the place it hangs. “Make it nice” is useless if nobody has measured the hoarding or the hour the sun hits it. Send width and height in centimetres, a photo of the empty support and the offer with an end date. Say whether it is a one-month banner or a poster that stays. At Madrid fairs a small JPEG logo is sent and the banner comes out pixelated. In the sierra white type on a pale photo disappears at noon.

You leave with the poster full-bleed as a PDF and a reduced proof on a photo of the support. The sheet marks the margin the printer is not allowed to cut.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.