How do you apply the brand to the menu, social and the sign?

One mark, one background colour and one typeface, and each format only changes size: the sign at a distance, the menu in the hand, the avatar in a circle. It is not applied if every channel redraws the name so it “looks better”. Measure the real sign, the menu width and the round crop of the social profile. Those three measures come before taste on a screen. On sierra facades the name that fits Instagram does not fit the sign and breaks into two unreadable lines. In Madrid the menu uses one type and the glass another.

You leave with three locked pieces: sign, menu and avatar, exported to the size of each place. The usage sheet shows the full mark and the version that fits in the circle.

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