How do you align branding with the interior?

Colour and type come from what is already in the room: wood, tile, light, cloth. It does not line up if the manual asks for a pink the fit-out does not have and the sign argues with the facade. Take three daylight photos of the door, the bar and a table, with no filter. Note the materials you will not change this year. On Madrid refits the brand is designed on screen after the painter has already locked a different green. The logo sits as a guest in a room that is another colour.

The palette is written in colours you can actually paint or print in that venue, and the mark is tested on a photo of the real facade. The usage sheet names the material, not a loose Pantone.

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