How do you adapt the brand to takeaway packaging?

The pack carries the mark at a size you can read in the hand and in a counter photo, in one colour the cardboard ink can hold. It is not adapted by sticking the menu logo, shadow and outline included, on a bag that creases. Bring the real pack, not an internet mockup: bag, lid and label, and say what you print in-house and what the supplier prints. Note whether the board is kraft, white or black. On Madrid takeaway the thin logo disappears into the kraft and the rider hands over an anonymous bag. The person who opens it at home cannot tell which house it came from.

You get the label and the bag face in the colour that actually prints, plus the mark in one ink. At Flowwell the line already runs from the contact card to the object you take away: the pack has to do the same.