Do I need only a logo, or a full identity?

A logo is not enough if you publish a menu, a listing and social: without palette, type and a sheet, each channel redraws it. The mark alone is enough only when the door is the only format and you will print nothing else this year. Count the places the name appears this week. If there is more than one, the job is the identity, not the isolated drawing. A new logo is hung on the profile and the menu on the table stays in another style. The guest does not connect the two pieces.

Mark, colour taken from the venue, two typefaces and the usage sheet, applied to the piece people see most. A loose logo PNG is not the close.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.