What should I do if the owner wants more things on the poster?

What can be read at the poster's distance stays on it, and the rest moves to the menu or to the door inside. More things on the same surface shrink the type until none of it can be read. Order what is being asked for by importance and keep what fits in three facts. In Madrid everything is added and from the pavement the poster is a blur. The poster keeps three readable facts, and the rest has its own place.