What should the graphic design of a local business include?

What the guest sees before coming in: the name on the door, the hours, the menu or the poster with the price, and a takeaway piece if you go out on the street. Not a catalogue of applications the venue does not use. Walk a guest's arrival and note each piece they look at. In the sierra there is a logo and there are no hours, and people do not know whether to call. Those arrival pieces are made, with the same name.